Pharrell Williams gives the GoonMilk Message of the Day about being cool and understanding their niche “cool kids” Underground market that NERD was in and still is categorized under compared to his Grammy success as a solo artist and producer! It’s for the Kids not the accolades that comes with it... its Art. It isn’t for everybody to like, only those that understand Cool.

That’s GoonMilk.

Pharrell is undoubtedly one of my favorite Human beings; let alone Artist, Producer, Designer, Entrepreneur, and the list goes on with his talents and things he’s given to the world creatively. A pure Genius musically and a style Icon. You can see a lot of his influences in my wardrobe and Brand. This interview is 20 yeas old and still resonates with me and my brand today. Don’t have to worry about EVERYONE liking it, as long as I love it, and the cool kids get it, thats the win. Not no corny instagram “celebrity” promo for likes. My brand has always been for the streets by the streets, not for clout that EVERYONE seems to be chasing. But then again Im getting old, my Cool may not be today’s Cool but one thing about fashion the real gonna last. It all comes right back around in cycles, thats why you see trendy brands die out soon as the trend ends or gets over saturated. I told people ten years ago the mall was the fashion graveyard and now look all them stores you wanted your brand in Bankrupt, but I digress smh.

One thing about Getting Out Of Negative Situations; them situations seem to never stop, and thats why you always gonna need some GoonMilk.

You get it now?